Twisted Theory is built around chaotic energy, bold personality, and an unmistakable visual punch. The identity blends warped typography, high-contrast colors, and expressive character art to create a brand that feels electric, unpredictable, and fun. Every element—from the twisted logotype to the swirling shirt patterns and manic can illustrations—reinforces a sense of distortion and intensity. By pairing loud graphics with a simple, iconic face mark, Twisted Theory stays instantly recognizable across cans, apparel, and social media.